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article imageBen & Jerry's vow to go GMO-free by end of 2013

By Leigh Goessl     Jun 2, 2013 in Food
Ben & Jerry's has come forward and said that the company will be going GMO-free by the end of the year. Already a proponent for foods containing GMOs to be labeled, the company is now planning to exclude all GMOs in its products
Ben & Jerry's, the company known for making creative flavors of ice cream, is going GMO-free by the end of 2013. Already a supporter of GMO food labeling, the company wants to transition to 100 percent non-GMO ingredients.
The Vermont-based company says it already is about 80 percent non-GMO in its ingredients at this time.
"Currently, in the United States and Canada, 80% of Ben & Jerry’s ingredients by volume are sourced non-GMO. We commit to sourcing non-GMO ingredients for all our products everywhere by year-end 2013. In fact all our products made in Europe are already non-GMO," Ben & Jerry's said on its website. "Beginning now, and throughout 2013, we will transition packaging so that all Ben & Jerry’s products will be labeled with respect to GMO by the end of 2014."
The European Union requires GMO foods to be labeled.
Ben Greenfield and Jerry Cohen  founders of Ben & Jerry s Ice Cream
Ben Greenfield and Jerry Cohen, founders of Ben & Jerry's Ice Cream
Launched in 1978, by Ben Cohen and Jerry Greenfield, Ben & Jerry's has historically carried a reputation for focusing on environmental issues. The company recently said going GMO-free has always been a goal.
“We’ve had historical support for a consumer’s right to know,” Rob Michalak, the company’s global director of social mission said, according to Underground Health. “With GMO labeling legislation being considered in many states, our home state of Vermont included, we thought this was a time to speak out.”
This is the second U.S.-based company in recent months to make a firm commitment to non-GMO. Grocery chain Whole Foods said in March its suppliers would have to comply by 2018 with the chain's new policy requiring GMO transparency.
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