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article imageAndroid app developers say paydays are 'soaring' Special

By Michael Essany     May 30, 2013 in Technology
Android app developers are buzzing with excitement from both coasts this week as AndDevCon in Boston, Massachusetts and the SF AppShow in San Fransisco, California take place simultaneously.
This afternoon, analyst Keith Renshad of Mobilize Design Concepts, addressed the flurry of news flashes, app launches, and developer resources dominating headlines within the Android ecosystem at this hour.
"This is a watershed year for Android," Renshad tells Digital Journal from his hotel in Boston. "There are 1.5 million new Android devices being activated daily. Android app downloads are at record numbers. Android's global market share has gone from strong to commanding. And it's finally lit the sort of fire under Android developers that we've expected but not seen until now."
Carousing about Beantown today while companies like Amazon, Sony, Adobe, Samsung, and Intel preside over their AnDevCon exhibits are developers empowered "to an unprecedented degree" by Android's growth over the last twelve months.
"Our company did an internal client survey two weeks ago," Renshad says, "and the typical Android app developer has seen his payday soar this year."
The market analyst believes that Android's escalating popularity and market-share have not only motivated developers to focus more aggressively on the Android ecosystem, but it's also motivated ad networks to give developers a powerful slate of resources to better monetize their wares.
Correspondingly, from San Francisco to Boston, mobile ad networks are out in full force to show developers and the world at large what tremendous progress they're making.
Today, at both the SF AppShow and AnDevCon, Los Angeles-based Android ad network Airpush formally unveiled its SDK 6.0, which boasts a wide assortment of upgrades to its fast-expanding platform.
Upon its release last August, Airpush's SDK 5.0 was credited by some Android developers for effectively changing the landscape of mobile advertising on Android and raising the bar in several ways for the entire industry.
Airpush says SDK 6.0 builds upon these successes with upgrades that include the arrival of in-app banner ads to its suite of innovative ad types, major improvements to its flagship push notification ads, the addition of rich media and video ad units to SmartWall, and new advanced developer analytics tools for every developer account.
"There will always be a grudge match between iOS and Android fanboys," Renshad conceded when asked about developer enthusiasm for mobile advertising's increasingly lucrative potential for both iOS and Android. "But based on what the numbers convincingly tell us, Android is gaining so much momentum in the mobile ad space that it could eventually become insurmountable for iOS if the trend continues."
More about SF AppShow, AnDevCon, Android, Google, Airpush
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