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article imageOp-Ed: Mayweather vs. Alvarez could break all time pay-per-view records

By Leo Reyes     May 30, 2013 in Sports
Golden Boy Promotions (GBP) CEO Richard Schaefer is looking at more than 2.4 million in pay-per-view sales for the upcoming fight between pound-for-pound king Floyd Mayweather, Jr. and WBA/WBC light middleweight champion Saul "Canelo" Alvarez of Mexico.
Schaefer announced Thursday that Mayweather and Alvarez, who are both unbeaten in their professional careers, will collide in the ring on September 14 at the MGM Grand Garden Arena in Las Vegas.
"Schaefer said he thinks the fight has a chance to surpass the 2.5 million sales that Mayweather and Oscar De La Hoya generated in 2007 to set the record," ca.sports.yahoo writes.
Mayweather is coming off a unanimous decision win over former Ring Magazine welterweight champion Robert Guerrero last May 4 while Alvarez fought former WBA light middleweight champion Austin Trout last April 20, winning via a unanimous decision.
Mayweather, 36, is unbeaten in 44 fights. He is promoting his fights via his own Mayweather Promotions in collaboration with GBP. Mayweather, who is an orthodox fighter, stands 5'8" with a reach of 72".
Alvarez, 23, is likewise undefeated in his professional career with 42 fights to his credit. He is also an orthodox fighter and stands 5'7.5" with 71" reach.
The fight which will be will be covered on PPV by CBS/Showtime is expected to be complemented by a powerhouse of rated fighters in the undercard to attract more PPV buyers.
Given Mayweather's crowd drawing capability and Alvarez's supportive hometown crowd, there is very little doubt the fight will generate record breaking attendance at the gate.
But will the fight, touted as this year's biggest boxing event, generate huge PPV sales that will dwarf the 2.4 million buys generated by the Mayweather-dela Hoya fight in 2007?
Mayweather's highest PPV record after the 2.4 million buys recorded in his fight against de la Hoya in 2007, was his fight against Miguel Cotto which generated 1.5 million buys. This was followed by his fight against Shane Mosley which turned in 1.4 million and against Victor Ortiz, with 1.25 million buys.
Judging from these figures and considering that Alvarez is not yet a PPV attraction at this time of his career, it is doubtful Mayweather will surpass the 2007 PPV buys of his fight against de la Hoya.
Boxing insiders say, the fight that could match or even overtake the PPV numbers generated by Mayweather-de la Hoya fight, would be the long-awaited Pacquiao-Mayweather match.
Pacquiao remains popular despite his two successive defeats last year. Combining his own average PPV output (estimated at around 1.2 million) with Mayweather's numbers, there is no doubt they will overtake the 2.4 million PPV buys recorded in the 2007 Mayweather-de la Hoya fight.
Sadly, the fight that most boxing fans around the world wants to see, may not happen at all despite mounting calls from fans of Pacquiao and Mayweather.
Critics are blaming the promoters (GBP and Top Rank) who are currently embroiled in intense business rivalry, for the failure of the fight from taking place after more than three years of negotiations.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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