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article image'The Great Gatsby' arrives but still must battle 'Iron Man 3'

By Tim O'Brien     May 9, 2013 in Entertainment
While not being released on the same day, it can not be a good thing for "The Great Gatsby" to play against the still strong "Iron Man 3."
Not good, not great, that has always been the case for Hollywood's attempt to adapt F. Scott Fitzgerald's novel. Even the one many remember with Robert Redford, fell flat and way off of expectations.
Having "great" in the title will not prove wise if it falls flat again. The headlines will not be pretty if that happens. And the early looks have been split, which is normal for a film like this one. Going in, people will, no doubt, have an unintended bias.
"The Great Gatsby" has the visual spectacle and the cast, but can it pull it all together without getting lost? Most films can never live up to the hype, but the release date for "The Great Gatsby" may indicate the studio is not that confident.
It is too close to a blockbuster and may get overlooked. It is hoping that younger fans will go for the love story and the older with take in the Roaring 20s. Or both want to be a part of that theme party. In the end, it will be the movie, not the sidebars.
Another distraction will be the May 16 opening of "Star Trek: Into the Darkness." One more distraction to many is 3D - - enough said.
Weekend
1. "The Great Gatsby" - 3,500+ theaters
2. "Tyer Perry Presents Peeples" - 2,000 theaters
3. "Aftershock" - 100 theaters
* Look more added theaters come Friday.
As "Iron Man 3" eats up the box office, where it ends up is still to be determined. The actual number when the dust settled last weekend $174.1 million, which is not far enough off to warrant an entire update, so here it is.
Tyler Perry continues to be churn out the projects. His latest is "Peeples" and Selena Gomez stars in films that get into a small amount of theaters at the outset. This time it is "Aftershock." Not a bad idea to release a former child star on the big screen slowly.
But the big story remains to be "Iron Man 3" and "The Great Gatsby." Even with a solid opening for "Gatsby," it most likely will not beat the superhero. That is good news for the box office as it means more than one film does well. Last week, just one did and the others were left checking under the seats for popcorn scraps.
More about Iron man, The Great Gatsby, Movies, Box office, Film
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