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In the Media

article imageMicrosoft admits Windows 8's failure, the code-named Blue implies

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Windows Vista has universally been acknowledged as a failure, but it still actually had significantly better adoption numbers than Windows 8, said ZDNet.
At similar points in their roll-outs, Vista had a desktop market share of 4.52% compared to Windows 8's share of 2.67%, said ZDNet. Users are reportedly complaining as they find the new tile-based User Interface more of a curse on non-touch-screen machines. Microsoft is for the first time confirming that it is making changes to the software to address some of the problems people have when using it. Marking one of the most prominent admissions of failure for a new mass-market consumer product since Coca-Cola's New Coke fiasco nearly 30 years ago, says Financial Times, Microsoft is preparing to reverse course over key elements of its Windows 8 operating system.
Windows 8's fresh and contemporary design has earned it plenty of admirers, but many users have typically reported that they've found it confusing. Independent says Windows 8’s touch-screen interface confused Microsoft’s customers with its interactive start screen and the omission of the brand’s famous Start button.
In a recent interview at Microsoft’s headquarters, Tami Reller, the Chief Marketing Officer and Chief Financial Officer of the Windows division, revealed that the updated version of it, the code-named Blue, will include modifications that make the software easier to learn, especially for people running it on computers without touch screens.
Interviewed by Brandon LeBlanc as reported on Windows Blog, Tami Reller said "The Windows Blue update is also an opportunity for us to respond to the customer feedback that we’ve been closely listening to since the launch of Windows 8 and Windows RT. From a company-wide perspective, Windows Blue is part of a broader effort to advance our devices and services for Microsoft." Referring to difficulties many users have had with mastering the software, she added: “The learning curve is definitely real and needs to be addressed.” Key aspects of how the software is used will be changed when Microsoft releases an updated version of the operating system this year.
Microsoft Corporation is busily making some changes to the Windows 8 operating system, based on the problems people said they have with it. "This is the first time since the updated version of the software launched that the company has admitted that it’s making changes because of complaints", Value Walk says.
A CNN report says the combination PC and tablet software was widely panned by reviewers and has been blamed by some analysts for worsening the slump in sales that has rocked the PC industry. Even before its launch, Tim Cook, chief executive of Apple, said Windows 8 would be like combining a toaster and a fridge -- something that, while technically possible, was probably not going to be pleasing to the user. Regarding the key aspects that will be changed, analysts warned that changing course would be a significant admission of failure for Steve Ballmer, chief executive, who called the October launch of Windows 8 a bet-the-company moment as Microsoft sought to respond to the success of Apple's iPad.
However, regardless of this failure, Bill Gates predicts that iPad and Android users will eventually switch to PC tablets. He says users of iPad and Android tablets might not have noticed, but a lot of them are frustrated because they can’t type, they can’t create documents, they don’t have Microsoft Office there. "There’s nothing on the iPad I look at and say ‘Oh, I wish Microsoft had done it.’, ” says Bill Gates. He says Windows 8 is part of a blurring of the distinction between the PC and the tablet, implying that it’s only a matter of time before Surface and other PC-tablet hybrids grab that market.
article:349763:13::0
More about microsoft windows 8, Microsoft, windows blue
 
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