The New York Post
reports that last Friday afternoon a delivery man arrived at BluePrint's Long Island City warehouse, signed the paperwork, took a fork-lift and loaded his truck with 13 pallets of BluePrint bottles. Company officials say that is 15,303 bottles, worth around $153,000.
The real BluePrint driver showed up later alerting the company to the fact that something was a amiss.
The bottles of juice, with a retail price of around $10 each should have been taken to a company in Pennsylvania where they would have been pressurised to extend their shelf-life from five to 30 days.
The popular BluePrintCleanse detoxifying drink
is designed mainly for those people who want better nutrition but do not have time to invest in raw food diets and juicing. It is claimed to gently rid a person's body of impurities, help it "regain an alkaline balance and normalize digestion and metabolism" without the harsh effects of a regular body cleansing routine. Zoe Sakoutis
, Blueprint co-founder is a certified nutritional consultant.
As the video below shows, the mantra of BluePrintCleanse is "work hard, play hard, cleanse, repeat." Seems like the thief got as far as the cleansing process and BPC should be on the look out for when he gets to the "repeat" stage.