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article imageCan 'Iron Man 3' outpace 'The Avengers'? Not yet

By Tim O'Brien     May 3, 2013 in Entertainment
It looks like the midnight showings of "Iron Man 3" did not match "The Avengers." But wait, that sentence doesn't come to close to telling the whole story.
"Iron Man 3" sits at $15.6 million so far, domestically. Because the so-called midnight showings are not really just that anymore, these numbers might tell a bigger picture. Box Office Mojo, among others, will note this, too.
The report is not just Midnight showings anymore for many films. They can and are jumping the gun now with 9 p.m. or 10 p.m. shows, depending where one is. Getting a screening in before the official midnight one is now warping the numbers.
If not warping, it will mean a new list is needed. And movie lists are plenty already. So, the total for "Iron Man 3" that one might see will be for Thursday openings, which include the showings before and Midnight, plus after that, too.
Confused? That is why the number for "The Avengers" hasn't been put in here yet. But, there is enough space to digest that information now, so here it goes. "The Avengers" took in $18.7 million for its midnight showings, that were just that. What this all means is that "Iron Man 3" should have done better since they had more viewings.
All-time opening weekends
1. "The Avengers" - $207,438,708
2. "Harry Potter / Deathly Hallows Part 2" - $169,189,427
3. "The Dark Knight Rises" - $160,887,295
Since it did not, the weekend estimates could be lowered. Box Office Mojo is looking for around $150 million. It if does not do close to $200 million if may disappoint some, and that would be too bad. For more on that, see last report here.
What needs to happen for a bigger push toward higher numbers is for a solid Saturday and better than expected Sunday. That could always happen. And it is other factors here and not bad reviews that will keep people away. One that Hollywood overlooks at the outset is glut and overexposure. Come on, "The Avengers" was just last year.
What wasn't expected was spring snow in part of the United States that did keep people away on Thursday for sure. After all, this is the start of the summer movie season. Bring a shovel with you in same places here in the states.
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