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article imageFord Fusion hybrid wins Canada’s first ‘green-car’ award

By John Duarte     Apr 13, 2013 in Technology
Toronto - Canadian automotive journalists named the Ford Fusion hybrid the recepient of the country’s first Green Car Award on Friday, and say “green” vehicles are not marking the end of the automobile.
The Automobile Journalists Association of Canada (AJAC) presented its inaugural Green Car Award at the Green Living Show on Friday. The president of the association, Charles Renny, said, “AJAC believes that green technologies mean the evolution of the automobile, not its demise. The Canadian Green Car Award is the first step down the path to embracing that future.”
The Fusion hybrid was one of five finalists for the award selected by top automotive journalists from across the country. AJAC members began with a list of 15 environmentally-advanced vehicles and narrowed it down to the Top 5 contenders. Also making the list as finalists were Ford C-MAX Energi, the Hyundai Sonata Hybrid, the Mazda3 and the Volkswagen Jetta Turbocharged Diesel.
“The Fusion hybrid is an important vehicle in the Ford line-up, delivering leading fuel economy, innovative technologies and a sleek, desirable design for eco-conscious customers,” noted Steve Ross, Ford of Canada’s product marketing manager, sustainability and electrification. “We are extremely proud that the 2013 Ford Fusion hybrid has been honoured as the recipient of the inaugural Canadian Green Car Award.”
The competition evaluated emissions and fuel economy as well as considering environmental features incorporated into each vehicle, such as the use of recycled or naturally-sourced materials. Also considered were factors like build quality, consumer appeal, driving experience and purchase price.
Peter Gorrie, who headed AJAC’s Green Car Award steering committee, said judges found the selection process difficult as the entrants “incorporate such differing routes to greener living.” He said that electric vehicles may showcase impressive technology, but they will only make an impact if they match or surpass conventional vehicle sales.
“The competition has made it clear that a green vehicle isn’t a dull obligation. On the contrary, they can be great fun,” Gorrie said. “We are just at the beginning of a green revolution in cars. We want this award to help everyone understand and appreciate it, and make the best possible choice for themselves and the environment.”
“Green Living is pleased to support and host the award, which fits our focus of helping consumers make environmentally-sound choices,” said Laurie Simmonds, president and CEO of Green Living Enterprises, which puts on the annual show.
More about ford fusion hybrid, ford cmax energi, hyundai sonata hybrid, mazda3, vw jetta turbocharged diesel
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