Reporting live at the NAB Show 2013 in Las Vegas, I had the opportunity to speak with Ted Schilowitz from Red Digital Cinema.
In line with the recent announcement on Sunday of the highly anticipated Dragon sensor upgrade for Red Epic camera early adopters, RED literally shows off their efficient process of upgrading Red Epic cameras. In a Class 100 Cleanroom spanning over 20 feet wide, a team of RED technicians perform technical upgrades to cameras and perform quality assurance tests right before conference attendees' eyes.
"It's pretty unique what's going on in our world here. I don't think anyone else at NAB are actually upgrading cameras and built a manufacturing factory line in their booth...We're pretty much the main force in digital cinema now all over the world...The Epic and the Scarlet have a 5K sensor and the only company that RED can beat with technology is ourselves." --Ted Schilowitz, RED Digital Cinema.
Announced on Sunday, early adopters (owners of the first batch of RED One cameras) will be able to pre-order an upgrade for $8,500 USD if they order by Thursday. RED Epic owners who wait until later will be able to update their cameras for $9,500 USD. For those who want to get their hands on a new Epic-M with the Dragon sensor will be able to pre-order today for approximately $29,000 USD. Scarlet owners are not left behind. They too will be able to upgrade to the Epic 6k Dragon sensor. Further details are being announced at NAB with pre-orders scheduled on Thursday.
"The new sensor from RED Digital Cinema cameras that shoots 6K Resolution at 100 frames per second with impressive native dynamic range has arrived. The RED DRAGON™ sensor translates to 9 times more resolution than High Definition and over 19 megapixels.
Those that believed in Jim’s vision when it was still an impossible dream, those that stood in line and paid deposits when everyone told them that RED was a scam, vaporware, snake oil, those that believed that everyone else’s “good” was not “good enough” — those are the early adopters and will be the first to experience RED DRAGON 6K via RED’s RED DRAGON™ sensor upgrade program."-- RED.com
NAB 2013 is the event for those in the film, media and video production industry which is held annually for techie geeks eagerly anticipating events and announcements from technology giants such as Sony, Canon, RED and others. For those who never hear of the NAB Show, it is basically the Super Bowl of technology and media events. NAB 2013 conference booths display hundreds of exhibits showing the latest digital cinematic cameras, lenses, and accessories. Buyers, camera junkies and filmmakers will be on site, drooling over the latest gadgets and toys that the market has to offer.