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article image'Evil Dead' hacks its way to the top

By Tim O'Brien     Apr 7, 2013 in Entertainment
One could call it a big win for "Evil Dead 2013" as it scares up a bloody box office win with a solid $26 million haul. Whether it has legs may depend on word of mouth now.
Many times with a remake of a film that many love, the long term success factor comes into play by those fans and what they think. If they loved it and spread the word, it will help. If they diss, that will not be good for the second weekend. Let's wait and see.
On what could be called a retro weekend or deja vu, the two wide releases were really been there, done that. That did not stop "Evil Dead 2013" from winning the weekend, while "Jurassic Park 3D" came in fourth.
But give credit to "Evil Dead." It was able to do what the original cult film in 1981 could not do and that was find an audience. Hence the word cult in there. Sure, cult films can be successes after years of showings and releases. The original film didn't even make $3 million at the box office but surely got worthy of all this attention somehow. Meanwhile, many are made with very low budgets that a solid weekend now and then is money in the bank. And there is nothing wrong with that.
If it is blood and gore one seeks, the basis for many horror films these days, "Evil Dead" fits the bill.
Weekend
1. "Evil Dead" - $26 million
2. "G.I. Joe: Retaliation" - $21 million
3. "The Croods" - $21 million
4. "Jurassic Park 3D" - $18.2 million
5. "Olympus Has Fallen" - $10 million
The other new release was, well, another old one in "Jurassic Park." But, add in 3D and IMAX and it is time to add in a new generation of fans. It wasn't going to win the weekend for sure with its theater count, as noted here. As for last week's winner, "G.I. Joe" will end up in second or third. Right now, the final word is out as they are both estimated at $21 million., Whoever wins the day gets No. 2.
With a new month comes the report about the previous month's numbers. It shows that March, despite "Oz The Great and Powerful," it was still off from last year. One much take into consideration that last year was record year at the box office. But, it is still down 12 percent from a year ago. March did climb over $800 million, domestically, only the third time that month has done so.
Tracking for Robert Redford's "The Company You Keep" proved worthwhile as it took it a nice $29,200 per screen average in five theaters. Another smaller release, "Trance," in four theaters, racked up a solid $34,000 in four theaters.
One last item about "Evil Dead 2013." While this one was directed by Fred Alvarez, it was produced by Sam Raimi and Bruce Campbell, among others.
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