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article imagePromoting Dalmatian tourism: the Beyonce effect on Hvar, Croatia

By Paul Bradbury     Mar 26, 2013 in Travel
Hvar - One celebrity story which refuses to go away in the Croatian media is the visit of Beyonce to the island of Hvar, as a new video surfaces online.
Beyonce and the island of Hvar were once again all over the Croatian media on March 25, 2013, as a new video of the American pop star appeared online on a blog by luxury sunglasses specialist Sheriff & Cherry.
In the video, which can be viewed here, Beyonce is sitting in a bikini at the beach in a bay in Dalmatia, enjoying the moment before jumping into the Adriatic, after telling the camera:
"I am experiencing Utopia. Life could not be any more fantastic. It is perfect. Everything we work for is right here, right in this moment. This is amazing. Look at this beautiful nature that God created, that I am about to jump into right now with my friend that I love and my husband. YES! Thanks be to Jesus... Life is but a dream."
Although published several days ago, the video quickly did the national media circuit, appearing on the national television news and in many online news portals, and the video was viewed more than 43,000 times yesterday.
Hula Hula Club  where Beyonce revealed her baby bump to the world.
Hula Hula Club, where Beyonce revealed her baby bump to the world.
Hula Hula Beach Club
Information about the video includes the hashtag 'hvar' and while it was not immediately clear that the footage was shot on Hvar - with some suggestions that it was actually the neighbouring island of Mljet - it is the latest association between one of the world's biggest celebrities and Croatia's premier island.
While the biggest celebrity story on Hvar in 2011 was undoubtedly that of Prince Harry jumping fully clothed into a Hvar nightclub swimming pool, the arrival of Beyonce at Hula Hula Beach Club shortly afterwards was almost as big, as she revealed her baby bump to the world for the first time (see video below).
Having given birth to a daughter with the unusual name of Blue Ivy, Beyonce was filmed explaining the origin of the name, purportedly a plant on Hvar called Blue Ivy (see video below).
As previously reported on Digital Journal, the Hvar Beyonce story once more made global headlines when Hvar Mayor Pjerino Bebic conferred the title of honorary citizen on Blue Ivy, in recognition of the positive effect on tourism she and her mother had contributed.
Hvar is no stranger to celebrity visitors, and last year's distinguished guests included Tom Cruise enjoying a pizza on the main square, Michael Schumacher and Roman Abramovich. While the celebrity draw is one of Hvar's attractions, the Beyonce video currently in the news highlights another - the magnificent natural beauty and pristine sea of the island known as the Lavender Island and which offers the most sun in the Adriatic.
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