Email
Password
Remember meForgot password?
    Log in with Twitter

article imageFord apologizes for offensive 'Berlusconi' car ad in India

By JohnThomas Didymus     Mar 23, 2013 in Technology
Ford and its ad agency WPP Group have issued an apology for a Ford Figo ad that shows the former Italian PM Silvio Berlusconi flashing the v-sign over three voluptuous, bound and gagged women in the spacious hatchback trunk of his new Ford Figo.
The disturbing ad with the tagline "Leave your worries behind with Figo's extra-large boot," was created by JWT for Ford Figo. JWT India is Ford's ad agency for Ford Figo in India.
Another JWT creation posted online shows a triumphant Paris Hilton with her reality TV competitors the Kardashians bound in her Ford Figo boot.
While most will immediately guess why the Italian "lady killer" is delighted at his choice catch for the day, the ad viewer would be justifiably puzzled about Ford's intended message for the Indian market.
According to Business Insider, Ford explained that the ad never ran in paid media and that it was posted to the website Ads of the World by some members of the JWT of India creative team who were acting without proper supervision.
Ford Figo  Berlusconi  ad
Ford Figo "Berlusconi" ad
Ford
Business Insider reports that WPP Group, JWT India's holding company, said in a statement: "We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These were never intended for paid publication and should never have been created, let alone uploaded to the Internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation."
According to BI, Ford also issued an apology in an email, saying: "We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again."
Ford Figo  Hilton  ad
Ford Figo "Hilton" ad
JWT India
But anyone would wonder what the JWT guys were thinking.
Business Insider speculates: "It is possible that JWT India was trying to make a joke about Western culture rather than the role of women in society — although either way it's tasteless."
More about Ford, Ad, Apology, Berlusconi, Ford Figo
More news from
Latest News
Top News