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article imageGoogle launches 'Think Insights' website for businesses

By Brian Rotsztein     Mar 21, 2013 in Business
Google has launched a new website and magazine that aims to help businesses, organizations, and marketers. The information-rich site provides marketing campaign advice, featuring articles, videos, case studies, infographics and other formats.
Google continues to expand its educational product line with the addition of "Think Insights," a website that aims to feature weekly updates targeting business of all sizes, marketers, and organizations. It concentrates on digital marketing innovations including data, insights and tools for marketers. Along with the website, articles will be presented in "Think Quarterly," a free downloadable.
The information-rich website spotlights marketing webinars, articles, videos, infographics, interviews, research studies, case studies, and advice about campaigns. One particularly helpful feature is the ability to filter these items by marketing objective (such as building awareness or driving sales) and by ad type (e.g., mobile, search, social, etc.), among others.
Marketing Case Studies Across Many Industries
It appears as though the team behind this project really thought about the user experience and wanted to make it easy for visitors from a broad range of industries to utilize the site.
Articles (such as case studies) have their important aspects divided into bite-sized bullet points with sub-headings such as goals, approach, and results. They are presented with a clean and easy-to-use interface.
The site's content spans an impressive array of topics including advertising, automotive, business-to-business, consumer goods, education, fashion, financial services, government and non-profits, healthcare, restaurants, retail, and travel, among others. The amount of data that is accessible is remarkable.
Digital Visionaries
In "Perspectives," website visitors will find "provocative ideas, insightful viewpoints and forward-looking thinking" to keep "your business on the forefront." In this section, Google's in-house staff and select few heads of industry, digital visionaries and others are asked to discuss topics of interest with marketers. The most prominent part of this section is "Think Quarterly."
Screenshot of Google Think.
Screenshot of Google Think.
Google Think
Add Your Own Project
The "Creative Sandbox" allows companies with an exceptional project to create a custom profile where they can describe why it's unique, accompanied by photos and videos. One of Google's goals in launching the site is to help people create inspiring marketing campaigns and this portion gives companies the opportunity to show them off.
Interactive Tools
One of the most interesting features of "Think Insights" is the "Products & Tools" section. It features a section called "Google Products and Advertising Platforms" which cleverly discusses Google+ for Business, Google AdWords, and other products without the jargon that so often scares novices away.
Also hosted under the "Planning Tools" tab is one of the most exciting, interactive aspects of the website. Here, users will find several tools that will help create a better marketing campaign. These appear to be tools that Google and its properties (such as YouTube) have made available for quite some time re-purposed and re-skinned. For example, Google Trends and Real-time Insights Finder (which is the Google AdWords Keyword Tool) is now presented in a more user-friendly way.
On the other hand, several lesser known tools are featured such as the GoMoMeter which evaluates how a desktop website looks on smartphones and then provides insight into possible modifications, and the Consumer Barometer that analyzes consumer decision-making and purchasing behaviors.
With this section, Google has found an effective way to bring their various tools into one place as well as make it easy for marketers to discover tools they haven't heard of, becoming that much more of a resource for those looking to increase their productivity and effectiveness.
Fresh Content
The fact that Google plans to deliver fresh content on a weekly basis, reaching across industries and platforms, is promising for any type of business, organization, and online marketer.
More about Google, Google Think, Seo, Search engine, Search engine optimization
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