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article imagePatient education transforming U.S. healthcare industry

By Andrew Moran     Mar 19, 2013 in Business
Austin - Who hasn’t searched on the Internet for symptoms, causes or treatments to a bothersome ailment? What if there was a way of connecting healthcare professionals and patients without traveling to a medical clinic or a hospital? Perhaps there already is.
The method of self-diagnosing using the Internet may be changed forever. Instead of reading through the enormous – sometimes even conflicting – content on various websites for detailed health information, the market is now adapting and educating patients across the United States.
According to the Pew Research Center’s Internet & American Life Project, roughly 41 percent of American participants have reported searching online for information regarding a certain medical condition and then having it later verified by a healthcare professional. Two percent of all Google search queries are comprised of health research.
Even though the 41 percent figure is a relatively high number in this case, there have been a number of research studies that have found inaccuracies on the Internet. Oxford Journals, surveys by Wolters Kluwer and reports published in the Journal of Pediatrics all have discovered inconsequential, irrelevant and incorrect medical information that could prove dangerous in the future.
What websites contained wrong information? It was found that About.com, eHow.com, retail websites, blogs and personal websites consisted of inaccurate health information. Despite this, the market has tapped into this and has started to adapt to what patients are looking for.
One such company is Patient Conversation Media, a media company headquartered in Austin, Texas that focuses on eHealth. The website lists doctor-reviewed health content online for perusing consumers. It has also established a network that creates a bridge between patients and physicians and other healthcare providers through 1-800 numbers.
Founded in 2008, Patient Conversation Media, through the utilization of social media, mobile technology and online videos, has created a framework that makes patient education a main concern, especially when considering 90 percent of patients do not understand instructions listed by their doctors after their appointments.
CEO Donald Hackett and CTO Louis Scalpati have developed digital medical solutions for the past 23 years. Since 1990, both Hacket tand Scalpati have created many applications and services to enhance communications between healthcare providers and consumers/patients.
The website features an array of brands that assist in giving patients imperative information, including dailyRx. This function is a news network that publishes breaking news and videos related to health conditions, over-the-counter and nutraceutical products and pharmaceutical medications for consumers and patients.
According to a press release, dailyRx is comprised of four Total Patient Engagement solutions.
Social provides relevant health news through Facebook, Twitter, Google+ and Pinterest pages – its Google+ page has more than 4,000 members. The local aspect consists of a network of healthcare providers that create and distribute patient education to people. To engage patients and create customer satisfaction, its mobile features deliver personalized information to iPhones and Android devices. The video section, which has been reported to be a very popular element of the website, offers health details in brief segments.
The other four brands are considered to be just as important, convenient and detailed as dailyRx:
- RxWiki is a media division that releases eHealth applications, medication content and the digital Medication Therapy Management services. This allows pharmacies and pharmacists to give pertinent news to both patients and potential customers.
- 1-800-Therapist is a telephone number that was created in 1994 and gives individuals an opportunity to speak with behavioral health therapists, psychologists and board-certified psychiatrists.
- 1-800-Oncologist is a member-only network that specializes in patient education by offering physician-reviewed information, patient conversations and connections with cancer care specialists.
- 1-800-Health-Brands creates prospective-patient conversations with local healthcare providers.
“Patient engagement has become a priority for health providers; and the most effective way to engage patients in a learning experience includes video news. 90% of patients have limited time and do not understand their doctors' instructions post-appointment. Videos are the perfect medium to reinforce doctor-patient conversations,” said Hackett in the news release.
“The integration of video content by doctors enables personalized information to be delivered where patients are most often found, social media channels. dailyRx News' social media and mobile management services enable doctors to engage patients throughout the digital world.”
Last year, Inc. Magazine featured Patient Conversation Media on its 500|5000 list of fastest-growing privately held companies in the country. It was ranked 12th among health companies and 162nd overall.
In a digital age where preventive medicine is just as important as treatments the products offered by Patient Conversation Media could become a trusted source for daily health news updates.
More about patient conversation media, Consumers, Patients, video health news, donald hackett
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