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article imageOp-Ed: Crowd funding for Veronica Mars movie hits $2 million in 10 hours

By Paul Wallis     Mar 14, 2013 in Entertainment
Sydney - Crowd funding, particularly Kickstarter, has been getting some flak recently for letdowns. That it can also make big money, fast, is also becoming very clear. $2 million in 10 hours, with 35,246 supporters, is a hard fact.
Sydney Morning Herald explains how the $2 million became a magic number for a Veronica Mars movie:
The campaign aimed to raise $2 million in 30 days, the sum Warner Bros claimed would be enough to convince it to back the project
The campaign was slated to run for 30 days, with a stated aim of raising $2 million. That's the sum Hollywood studio Warner Bros claimed would be enough to convince it to back the project into development. Now it looks like Warners will have to put its money where its mouth is.
Yes, there is a big difference in this sort of crowd funding. Warner apparently created a benchmark, and the fan base responded. It’d be interesting to see if network TV would respond like this to similar initiatives to bring back something worth watching, but that may be a bit premature.
It’s also tricky. Crowd funding has produced more lemons than apples in recent times. Scams are quite possible, although Kickstarter is vigilant.
Kickstarter’s Veronica Mars page did things very well. Check this out for an incentive to support Veronica Mars with $10,000 and someone did:
"You will get a speaking role in the movie," the enticement reads. "Here's the scene – Veronica is eating with the man in her life. Things have gotten tense between them. You are the waiter/waitress. You approach the table, and you say, 'Your check, sir'.
"We guarantee you will be on camera as you say the line. Unless you go all hammy and ruin the scene and we have to cut you out, but that would be a sad day for all of us.
Note: The Q&A lower down the page is a hoot.
You can see a built-in donor base right there. Fans by the thousand. It’s good marketing. It’s a definite positive incentive, with a nice twist. Although killing other characters wasn’t included in the role, you could see other shows trying that. Exactly how they’re going to fit in 35426 speaking roles isn’t clear, though, unless this is going to be like Star Wars/Star Trek and go on forever.
Think of a new global economy based on funding movies, and you may also see a few problems. This is an industry which thrives on money. Value for dollars isn’t exactly a given. Trust isn’t a working commodity in this market.
In box office terms, the response does indicate a lot of interest and strong fan loyalty. That’s something few movies have. Warner have apparently rubbed the lamp the right way. What happens next remains to be seen.
Note: Also check out how fast they updated the Wikipedia entry, link above near the SMH link.Somebody, for once, is on the ball.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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