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article imageHebrew version of Playboy released in the Holy Land

By Paul Iddon     Mar 5, 2013 in Entertainment
A new Hebrew version of Playboy has just been released in the State of Israel marking the first time the magazine has been released in a "local form."
This edition of the famous magazine features Israeli models and articles written by Israelis. Its own and publisher Daniel Pomerantz heralded the new edition into being in Tel Aviv at a press conference whilst standing next to a tall model with trademark Playboy bunny garb and outlined the demographic as he sees it, 'men who want a taste of the good life and also women who are curious about the tastes of the men in their lives."
He added that he believes "the special formula that has brought Playboy to a rare level of success throughout the world will continue to succeed in my new home Israel." (Haaretz, March 5 2013)
The first Israeli issue features erotic pictures of the Israeli model and television star Natalie Dadon. In a bid to distance itself from being a wholly soft-porn magazine the first issue also featured an interview with Israel's female home-front defense minister along with the former director of the Israeli Shin Bet. (The Telegraph, March 5 2013)
A previous attempt to introduce Playboy's sister magazine Penthouse in Hebrew form in Israel in 1989 saw to an abject failure shortly after its debut. This coupled with religious sensitivities are factors which may influence and determine the success of the local Israeli edition of the famous magazine.
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