The video shows the shocking moment Tori Locklear, an online beauty blogger and Florida middle school student, filming a beauty tutorial for YouTube using a hot curling iron suddenly burned off her hair.
According to The Huffington Post, Locklear fortunately saw the funny side to what many others in her position would have considered unmitigated disaster. She posted the video to YouTube earlier this week, with the title "Burning My Hair Off."
The video has gone viral on YouTube and Reddit.
It shows Tori demonstrating how to use a hot curling iron when suddenly her hair comes off. Her reaction moves from disbelief to confusion, horror then anger. She cries, "Oh my God, you're kidding me."
She even took to Facebook to explain to everyone what had happened: "So a hairdresser told me it was definitely the TRESemme spray I put on my hair!"
As The Huffington Post comments, beauty enthusiasts get to learn something after all: "Never put TRESemme spray on your hair before applying heat."