is serious about his cornflakes. The 33-year old from Hampshire, England has spent the last 11 years traveling to 60 countries in search of the best cornflakes in the world. The cost of his cornflake obsession? Roughly $58,000 (£36,000.)
So far, Hobday has taste-tested a reported 4,000 bowls of cereal
and has yet to find what he's searching for.
What exactly IS he looking for in his cornflakes? Something "dark, crunchy, organic and locally grown," Hobday told the UK's DailyMail.
The married Brit fell in love with cornflakes at the age of 10, and would eat the cereal for all three meals a day with milk and sugar. Also passionate about travel, Hobday was inspired to combine his two favorite things in Sept. 2002 while in Mexico.
"I live to travel and want to visit every country in the world," Hobday said. "However, I wanted to make my journey unique, so I came up with the idea of eating cornflakes in each country."
While in search of the perfect bowl of cereal, Hobday found that cheap generic brands he discovered in Asia and Africa were "more like cardboard, and gone limp," after soaking in milk. He buys locally made cornflakes, traveling to local villages to buy the cereal.
"The most I have had to travel to buy a packet is from a rural village to the nearest town or city," Hobday said. "I do try to buy a local brand whenever I can to support the area and to try something new."
Hobday financed his travels by working temporary jobs, but has now written a book titled The Adventures of a Hard-Up, Diabetic Traveller with a Corn Flake Problem (The Corn Flake Traveller.)
In the book, Hobday describes trekking the Sahara, walking on glaciers, cycling over 13,000 miles and almost being kidnapped by Al-Qaeda, all in the name of cornflakes.
The cereal fanatic makes sure to take plenty of photographs with his cereal, and has been snapped eating cornflakes in a myriad of exotic locales — including in front of the pyramids in Egypt.
reports that the cereal lover and avid cyclist's favorite flakes so far were found in Egypt, Turkey, Bosnia, UK and Germany. His least favorites were discovered in Mauritania, Bulgaria, Indonesia, Albania and Singapore.
Despite suffering from diabetes and spending tens of thousands of dollars, Hobday has no plans to stop traveling anytime soon in search of the world's best cornflakes.