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article imageTwitter, Amex let card members pay for items using a #hashtag

By Andrew Moran     Feb 12, 2013 in Business
New York - American Express is introducing a new service on Twitter that allows its customers to make purchases through specialized tweets. The new feature is called "Amex Sync" and by including a special hashtags, consumers can purchase items.
It was launched Monday and the credit card company gave its users discounted gift cards and will soon expand to physical merchandise from several companies, including Amazon, Microsoft’s Xbox, Sony, Urban Zen and more. This is just another step for the growing e-mobile commerce industry.
This is how it works: Amex card members sync their eligible cards to Twitter by accessing a website, which prompts visitors to add their billing and shipping address. Once it is completed, users tweet #BuyAmexGiftCard25 to acquire a $25 Amex gift card for $15
“Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to Cardmembers and merchants," said Leslie Berland, Senior Vice President of Digital Partnerships and Development at American Express, in a press release. "Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."
As of Wednesday, members can purchase these below specially-priced products:
- Amazon Kindle Fire HD: $149.99 plus tax.
- Sony Action Cam & Waterproof Headband Mount: $179.99 plus tax.
- Urban Zen Bracelet Designed by Donna Karan: $80.00 plus tax.
- Xbox 360 4GB console with a 3-month Xbox LIVE Subscription and 2 game tokens: $179.99 plus tax.
- Xbox Controller: $29.99 plus tax.
E-commerce sales exceeded $1 trillion in 2012, which is the first time it has ever happened, according to a report from eMarketer. These sales increased 21.1 percent compared to a year ago.
This feature applies to customers in the United States. There have been no plans announced to transition this program into Canada.
More about Twitter, amex, specialized tweets, hashtag, Credit cards
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