restaurant in Warilla, Australia began testing an upscale table service for dine-in customers. The service began this week and will be offered for five weeks.
Any dine-in customer who orders a Big Mac, Grand Angus or Chicken Deluxe meal on Monday or Tuesday evening between 5 and 8 pm has the option of having their meal brought to them by a server, with a table complete with china, cutlery, silverware and glassware.
owners of the Warilla McDonald's, Glenn and Katia Dwarte, were inspired to test the service after serving his parents and his wife's mother in such a manner when they visited the restaurant every week.
The Dwartes pitched the idea to chief executive Catriona Noble in December by serving her a meal complete with glassware and crockery. Noble loved the idea and got approval from Chicago headquarters for the test run.
So far, customers have responded positively to the upscale service.
‘‘Most of the people who came in decided to try it,’’ Mrs. Dwarte said. ‘‘Most were quite excited. We actually had a group of eight people who asked me to take a photo of them so they could put it on Facebook. We are also providing customer surveys so we can gauge the feedback.’’
This is not the first time the Dwartes have tried an innovative approach to running their restaurant. The franchise owners offer an app
which allows customers to order and pay for their food ahead of time.
McDonald's executives from around the world have expressed interest in the app. "They are quite keen to see if this will take off," said Mrs. Dwarte.
The Dwartes have owned the Warilla McDonald's for 20 years — with Mrs. Dwarte beginning her McDonald's career in 1978 by working at the first McDonald's in Australia with a drive-thru.