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article imageBlackBerry 10 now in Canadian stores

By Veronica Silva Cusi     Feb 5, 2013 in Business
The new BlackBerry Z10 smartphone is now available in Canadian stores, and as carriers are seeing strong demand, the BlackBerry chief says there's more to expect from the company.
After more than a year of waiting, Canadians are finally getting their hands on the new BlackBerry touch screen smartphone. Today marks the first-day roll-out of the new device which has kept most of its loyal customers hanging until they first saw a glimpse of the device during the official launch last week.
Though the newly renamed BlackBerry company is homegrown, Canada's only the second country worldwide to get the new device. The UK was the first country where BlackBerry Z10 was shipped, a day after its official launch last January 30.
The Globe and Mail reported the absence of long lines outside electronics retailers shop which usually characterized consumer frenzy for some of the latest gadgets. But the newspaper also reported that carriers are optimistic, as they noted strong demand for the pre-orders for the device.
The markets are sharing this optimism, reported Yahoo! Canada Finance. The website noted the stock market surge in the early hours when BlackBerry Z10 hit Canadian shelves.
The BlackBerry Z10 is the first of two smartphones available running the new BlackBerry 10 operating system. The other version, with a physical keypad, called the Q10, won't be available until April.
Unfortunately, those in the United States will have to wait a while longer to experience the new BlackBerry 10. BlackBerry said the units won't be available in the US until March.
Next Generation
And even as Canadians are still exploring the device's new features, BlackBerry's chief is already keeping them glued to the BlackBerry brand by saying that the next generation smartphones are already in the works.
In an interview on CTV News, BlackBerry CEO Thorsten Heins said the next BlackBerry 10 phones are already in development in the Waterloo, Ontario company's research labs.
In a radio interview with CBC Radio, Heins defended the company from comments saying that the company has disappointed the market and that BlackBerry 10 is a make-or-break deal for the company.
Heins noted the Z10's brisk sales in the UK last week, and that the BlackBerry smartphones are still very hot in Asia, the Middle East and Africa.
Last week at the launch of the new devices and OS, Digital Journal reported the company also announced that it has changed it corporate name from Research in Motion to BlackBerry to be consistent with the brand that has made the Canadian company famous in the smartphone market.
Since the glittery and worldwide launch, media have been reporting about BlackBerry's aggressive marketing and advertising campaign, including a 30-seconder at the Super Bowl last Sunday.
Ad spots in the Super Bowl are said to be some of the most expensive in the advertising industry.
More about blackberry 10, Smartphone, Carrier, Telus, Bell
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