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article imageRomanian online newspaper launches fun anti-UK ad campaign

article:342726:23::0
By Anne Sewell     Feb 3, 2013 in Travel
With the UK worried about mass immigration by Eastern Europeans and the introduction of the ‘Life in the United Kingdom’ citizenship test, at first Romania was a little insulted. Then a newspaper in the country decided to have a little fun.
Gandul.info in conjunction with the GMP Advertising firm decided to publish a series of ads, using British cultural stereotypes, to tell the world why people should move to Romania instead. And some of the ads are so darn amusing too.
The "Why don't you come over?" campaign has taken off with several highly funny posters, and the website even encouraged users to submit their own versions. Their main slogan is, "We may not like Britain, but you will love Romania!"
Some examples of the ads read as follows:
Hinting at the high cost of living in the UK, one reads: ­“Our draft beer is less expensive than your bottled water.”
Yet another had a little go at the British Royal Family with, "Half of our women look like Kate. The other half, like her sister."
Another took a dig at British cuisine with, “We serve more food groups than pies, sausage, fish and chips.”
Talking money, one says "We may have half of your GDP but we have three times the FUN."
Romania pokes fun at the UK in a new ad campaign  inviting the British to come on over.
Romania pokes fun at the UK in a new ad campaign, inviting the British to come on over.
Gandul.info fair use
image:140472:0::0
Talking about the possible UK government initiative to launch a negative ad campaign discouraging Romanians and Bulgarians from coming to work in Britain, Mihai Gongu, the Creative Director at GMP Advertising told the media, "I wouldn’t say we were deeply offended by the British initiative, but we felt it deserved an answer that tackles this ridiculous fear of us invading the UK. The solution was to turn this [false] problem on its head and invite the British to invade us instead.”
Gandul added that “Romania is a much better country and Romanians a more decent people than the negative image painted by some recent stories in British and international media.”
The whole issue arose because the UK has also recently introduced changes to the citizenship test. Digital Journal recently reported on the ‘Life in the United Kingdom’ test and handbook are aimed at immigrants who want to settle permanently in the UK. The test will now include many cultural questions, while overlooking a lot of practical issues.
Romania pokes fun at the UK in a new ad campaign  inviting the British to come on over.
Romania pokes fun at the UK in a new ad campaign, inviting the British to come on over.
Gandul.info fair use
image:140471:0::0
Romania pokes fun at the UK in a new ad campaign  inviting the British to come on over.
Romania pokes fun at the UK in a new ad campaign, inviting the British to come on over.
Gandul.info fair use
image:140470:0::0
article:342726:23::0
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