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article imageChinese billionaire sells canned fresh air as smog descends

By Katerina Nikolas     Jan 30, 2013 in Environment
Beijing - As "off the scale" fog shrouds northern China, prompting authorities to warn people to stay indoors, an enterprising Chinese billionaire is cashing in by selling pollution free air in a can.
Celebrity billionaire and philanthropist Chen Guangbiao, chairman of a recycling company, launched his invention of canned fresh air in September, pricing the clean air cans at five yuan (around $0.80). Chen's air comes in a variety of flavours, including pristine Tibet, post-industrial Taiwan and revolutionary Yan'an.
The Sydney Morning Herald reported Chen said he "wanted to make a point that China's air was turning so bad that the idea of bottled fresh air is no longer fanciful. If we don't start caring for the environment, then after 20 or 30 years our children and grandchildren might be wearing gas masks and carry oxygen tanks."
Chen went on to say: "Every day, we are inhaling the exhaust fumes of cars. And now we have pollution-free air to sell -- a benefit to everyone's health and longevity" the Huffington Post reported.
While Chen's initial intention was to raise awareness for the need for air pollution to be addressed, he is not unaware of the potential profit to be made from cashing in on selling canned air. He said "If there's a serious effort made to sell, a sale of more than a hundred million in the first year should not be a problem."
Last March Chen gave away 2,000 bicycles in Beijing, to promote a low-carbon lifestyle. In September he gave away another 5,000 bicycles to encourage people to drive less. Sino-US has photos of Chen pulling another publicity stunt to discourage driving, where two cars drive over him.
Along with sales of canned air Chinese residents are stocking up on face-masks and air purifiers, in an effort to avoid the toxic smog which pervades their lives.
More about Chen Guangbiao, canned fresh air, smog China, pollutionfree air
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