A new twist to an old fairy tale was able to hunt down a box office victory. "Hansel and Gretel: Witch Hunters" easily took the crown over the other newcomers. Jeremy Renner and Gemma Arterton were able to overcome a slow Friday start, too.
A slow start but it still led going into Saturday.
But it was not a weekend that lit up the turnstiles. With a take of less than $20 million, the hunting duo beat out last week's winner "Mama." But the real story of the box office may be the dismal showing of "Parker" and "Movie 43."
As January comes to a close, it seems people have other things on their minds than heading to a movie. That will change, as evident last year, with the ups and down. Yet, movie spending was up last year and set a new record.
Even with the theater count upped to 3,372 by Friday, noted Box Office Mojo, perhaps the weather played a role in keeping movie-goers away. The deep freeze over a swath of the United States and the potential for icy conditions in parts of the Midwest on Sunday, did and will not help.
1. "Hansel and Gretel: Witch Hunters" - $19 million
2. "Mama" - $12.8 million
3. "Silver Linings Playbook" - $10 million
4. "Zero Dark Thirty" - $9 million
5. "Parker" - $5 million
Sometimes the press junkets and talk show circuit simply does not work and that seemed to be the case for "Parker." Jennifer Lopez was all over for this one yet it could only muster $5 million. On the other hand, "Movie 43" was going to be hit or miss - and it missed. In Friday's report, it was noted that would be the end game. This is a novelty item.
As the producers spoke last night and the SAG weighing in tonight, it will be interesting to digest the results. "Argo" has been on fire this award season. And with the SAG Awards relying heavily on ensembles, it may win again. However, "Silver Linings Playbook" is also ensemble rich. Meanwhile, "Lincoln" is losing the election so far as the races wind down. It has been an interesting season for sure.
As of now, there are still five films nominated for Oscar over $100 million and two are inching toward $70 million. They are "Zero Dark Thirty" and "Silver Linings Playbook." The eventual winner will not be in the same category as last year's winner, "The Artist." The two Oscar-nominated films at the low end of the box office this time around are "Beasts of the Southern Wild" at $11.5 million and "Amour" with $1.8 million.
When all was said and done. "The Artist" did climb to $44 million. That was a year when only one nominated film was over $100 million ("The Help," $169 million).