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article imageNew MySpace opens to public, timed with new Timberlake song

By Leigh Goessl     Jan 15, 2013 in Internet
Previously limited to invite only last month, now the newly revamped MySpace is open for all to join. The website's open membership launch coincides with the release of Justin Timberlake's new song. Timberlake is a financial backer of MySpace.
The new MySpace is now open membership for all. Last month, as Digital Journal reported, the new entertainment-centric network opened on a limited, invite-only, basis. The open launch coincides with the release of website co-owner Justin Timberlake's new song (see here for Digital Journal review of "Suit & Tie").
Timberlake has been serving as the "face" of the company for over a year now and he is also financially invested in MySpace.
It is not clear when the site went live to the public, according to The Verge, as MySpace hasn't made any formal announcements, but by looking at the website it is clear the site is open to all at this time. Earlier reviews last month were positive for the most part, including descriptions of a "professional feel" and Washington Post called it “sleek and pretty."
Over the years MySpace has suffered through some difficult times. Once the reigning champ of social networks, it was pushed into oblivion by then new kid-on-the-block Facebook. As CNET notes, MySpace has gone through a "series of inventions" over the years, including changing hands of ownership.
While many members abandoned MySpace in favor of Facebook and other virtual spaces, the company did have a core membership base in entertainment, primarily musicians and music lovers. With its new incarnation, MySpace designed its new website with this core audience in mind.
According to CNET, COO Chris Vanderhook said back in October, the company was looking to fill a niche not fulfilled by other networks. It blends social networking with serving as an entertainment hub, according to decriptions.
"We think there is a huge gap that we wanted to fulfill," Vanderhook said. "There is no point to compete with Facebook and Twitter."
Timberlake's star power is not going to hurt any, but will a new niche be the ticket for the site's longevity?
Want to join the new MySpace? You can sign up using your Facebook, Twitter, "classic" MySpace account or sign up for a new one.
Members logging in will also get a free copy of Timberlake's "Suit & Tie".
More about Myspace, new myspace, Social Networking, Social network, Entertainment
 
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