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article imageBox office takes backseat to awards but 'Zero Dark Thirty' wins

By Tim O'Brien     Jan 13, 2013 in Entertainment
The box office buzz is brewing for those films nominated for Oscars, but as the Golden Globes take over the headlines today, the business of show continues.
With "Zero Dark Thirty" expanding, it led the weekend in a month that takes a backseat to awards and parties. After all, the award season and parties are big business.
The month of January is also a time for those nominated to get another look or a first look if a movie like "Zero Dark Thirty" goes wide. Overall, no blockbusters are released as this can be taken as a dump month.
Take a look at last week's winner compared to now. After the win last week, which was a head-scratcher for sure, "Texas Chainsaw Massacre 3D" had one the worst second week drops in history. That makes one believe that its fan base showed up already, which was good enough for a win, but that is it for this one.
Weekend
1. "Zero Dark Thirty" - $24 million
2. "A Haunted House" - $14.8 million
3. "Gangster Squad" - $16.7 million
4. "Django Unchained" - $11 million
5. "Les Miserables" - $10 million
With "Gangster Squad" being released now is a good example of the items above. This is a film that was delayed last year after the shootings at a theatre in Colorado. Now, they get it out in January when minds are elsewhere.
There is controversy that may help drive matters as well. "Zero Dark Thirty" and "Django" find themselves meshed in some. To some, it may have caused them to be overlooked in the best director category for Oscar. Their films got in but not them. "Lincoln" or "Silver Linings Playbook" would be safer for the Academy to embrace after a year of shootings and people pointing fingers. Not to mention, the idea that "ZD30" just might embrace torture is something Hollywood may want to ignore.
As for that second week drop for "Texas Chainsaw Massacre 3D." It is No. 20 on that second biggest drops. It went from a win with $21.7 to $5.15 million this past weekend. That is more than 76 percent, but, in the long run, the only cost was the move to 3D. Speaking of "Silver Linings Playbook," it goes wide this Friday with 2,500 theaters. Life can be all about timing as Oscar voters are casting their ballots, plus buzz may pick up for it.
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