Is Facebook charging $100 to message Mark Zuckerberg?

As Facebook explores different ways to monetize the social network, a new idea has seemingly popped up. Users can pay $100 to send a message to its CEO, Mark Zuckerberg.

Is Facebook charging $100 to users who want to send a personal message to the network's CEO, Mark Zuckerberg? According to Mashable, it was discovered that Facebook is offering to keep messages sent to Zuckerberg out of his "other" Inbox for "a cool $100". Facebook is already floating the idea of $1 pay-to-message plan, noting the price may be flexible, as it tests this new idea. Many messages end up in Facebook's "Other" inbox, a place that many users are unfamiliar with and never check. Digital Journal reported on the $1 per message initiative to non-friends in Dec. 2012. Currently, the social network giant is "testing" different price ranges with a select number of Facebook users and has, seemingly, put a hefty price on its CEO. However, at this point, it seems to be an initiative directed at controlling Facebook spam, according to the company. According to the Wall Street Journal, Facebook said this is a method for reducing spam Facebook users receive. “We are testing some extreme price points to see what works to filter spam,” a Facebook spokesperson told both Mashable and the Wall Street Journal. Speculations are that the company may be exploring what people are willing to pay to message, say a celebrity, a potential employer, or even Mark Zuckerberg, to ensure the message goes directly into the primary Facebook inbox. Is Zuckerberg, or anyone else on Facebook, worth paying $100 to ensure they get a direct private message? What do you think?