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In the Media

article imageHasbro pegs new question: Which 'Monopoly' game piece should go?

Pawtucket - Hasbro is asking its players which one of the eight game tokens should get the boot? Players are getting asked to vote on Facebook as to which piece should be saved and what new one should be added to the popular board game.
It seems one of the following will be gone soon: the shoe, top hat, wheelbarrow, clothes iron, battleship, race car, thimble and Scottie dog. A new campaign called “Save the Token” has been launched by Hasbro and a new Facebook page is dedicated to encouraging fans to participate in a special vote being held until Feb. 5.
The new choices include a diamond ring, helicopter, cat, guitar or a toy robot. It is expected the winning token will be revealed on Feb. 6 and make its debut sometime later this year. The token with the lowest votes will be eradicated.
The latest initiative is part of the company’s plans to upgrade Monopoly. This has been done in the past when the company eliminated the lantern, cannon and rocking horse.
Monopoly  the board game.
Monopoly, the board game.
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“In an unlucky roll of the dice, every Monopoly token has landed in jail. One will be locked up forever and replaced with a new piece. Luckily, you’ll have the chance to vote to save your favorite token every day. Don’t skip your turn!” Hasbro stated in its Facebook message. “Fans who would still like to play with the classic eight tokens have a limited time to pick up the existing version of the game.”
At the time of this writing, the horse leads the pack with 32 percent in favor of saving it, while the car is in second place with 14 percent. The iron and wheelbarrow are dead last with six percent and four percent, respectively.
Hasbro purchased the Parker Brothers, the company that originally introduced “Monopoly” in 1935 during the peak of the Great Depression.
article:341000:14::0
More about Hasbro, Monopoly, game piece, save your token campaign, Vote
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