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In the Media

article imageStarbucks gives free blonde roast coffee

article:340885:8::0
By Elizabeth Parker
Jan 9, 2013 in Food
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If you were fast you got in on the deal. Starbucks was giving free coffee in hopes of gaining a larger share of the the 40% of American coffee drinkers that prefer the light roast brews.
Starbucks known for its dark roast, high caffeine, brews introduced its light brew, blonde roast in Autumn 2011, reported in the Huffington Post in October and recently added more blonde blends as shown on their web site. The Huff Post reports a new campaign by Starbucks was offering free tall cups (12 ounce) of the Starbucks blonde coffee in hopes of gaining a further market share of the Americans that prefer a light brew.
They have already had good success at gaining a market share of the 40% of Americans that prefer lighter roasts as reported by QSR magazine, but are amping up efforts to get the word out to more, unveiling a new marketing campaign this week on their website and facebook page. Also noted in the QSR Magazine, Craig Russell, senior vice president, Global Coffee, for Starbucks says “For those who think Starbucks coffee is too dark, we now have an answer. We’re excited about the response we’ve seen over the past year and are looking forward to bringing the taste of our milder, easy-drinking Starbucks Blonde Roast coffee directly to even more consumers nationwide.”
Unfortunately if you weren't fast and didn't jump on the deal earlier you will have missed your chance to try the coffee free. Starbucks notes the success of the free coffee portion of the campaign on the Facebook deal app, noting demand for coffees was so great they are out of any more free coffees but you may still send a "Light Note" to brighten up a friends day.
article:340885:8::0
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