A small plane carrying Vittorio Missoni, one of the owners of the famed Italian fashion business and his wife, disappeared off the coast of Venezuela Friday. A sea and air search has continued into Saturday.
"In accordance with international aviation norms, it is declared officially disappeared," Venezuelan Interior Minister Nestor Reverol said of the plane Friday.
The plane took off from the Los Roques islands in Venezuela and was for headed for its capital, Caracas, which is usually a 30 minute trip, The NY Times reports.
"The small plane they were traveling on has disappeared . This is all the information that is currently available," the Missoni fashion house released in a statement according to CNN.
Vittorio Missoni, 58, is the son Missoni's founders Ottavio and Rosita. He has been running the company with his sister Angela and brother Luca since the 1990s, The NY Times reports. The three are credited with turning things around as the company had begun to lose some of its appeal. At 91 years old, the family's patriarch, Ottavio, still stays involved in the family business, The AP reports.
In 2011, a successful collaboration with Target revitalized international interest in MIssoni, which was founded in 1953. Target opened a pop-up shop at New York City for the event, and a Missoni-print bicycle was even designed to get into the spirit. .
According to The Associated Press Vittorio's brother Luca was said to be traveling to Venezuela Saturday to oversee search efforts.