Popular online networking site Twitter has been in the forefront of Social TV in 2012, and it seems the micro blogging service is expected to make an even bigger push as it tries to reach out to television producers to further enhance social interaction.
Twitter reportedly has been on the lookout for a new position in its job opening page for a "Media - Twitter TV Manager". The job description listed, which will be based in Los Angeles, is said to let the individual be the “Twitter ambassador/evangelist to TV celebrities”.
The responsibility starts by having you work with representatives of high-profile celebrities and let them use Twitter as a "must-have" platform in their daily life. The company describes the position as someone who will be the "point of contact" of the celebrity and their millions of followers on Twitter.
Twitter's sudden aggressive push on the Social TV landscape, as Techcrunch noted, " is an obvious move for the company, as it tries to take advantage of user activity in enhancing viewer's TV experience."
Social TV refers to the networking platform that surrounds television that integrates social interaction and communication in relation to watching television programs. This includes the study of social behavior on program related content, media devices and TV networks, where TV shows can integrate text chat, voice communication, ratings, video conferencing and home audience presence in their programs. Twitter has been described as the revolutionary change on how we "watch, make and think about TV" as reported by Robert Green in The Globe and Mail.
Twitter recently went into partnership with Nielsen, a U.S. Media Research Firm and rating agency to produce Twitter TV ratings in the fall season of 2013. The ratings will measure the bulk of unique tweets on US TV related programs and the extent of the comments in relation with the watched content.
Twitter messages and posts on US television programs have tripled in 2012 according to social TV analytics Bluefin Labs.