will be running a "12 Days of Christmas" event which will see users offered a range of different content including apps (applications for iPads and iPhones), TV shows, movies, books and music.
As reported by magazines like Recombu
, the 12 Days of Christmas offer will run from Dec 26 to January 6 and include high-profile content, with each offer available for just 24 hours. To access the content people with iTunes accounts will needed to log-on each day.
The first release is a single by the band Maroon Five. The single comes as three songs. The lead track is 'One more night'. There is also a remix of 'Moves like Jagger' and a video of the song (note
: there may be some variation across different countries as to the actual content across the 12 days).
This is the fourth year that Apple have run the event. The past three years have seen some mixed content released (as the Digital Journal
reported in 2011), as the Vancouver Sun
points out, such as single TV shows, movies, music videos and tracks, mainly samples for complete sets. Not everything made available will appeal to everybody, but there is likely to be something of interest for the typical consumer. Last year’s giveaways included a single from Lady GaGa called "Marry The Night"; an e-book called "The Redbreast" by Jo Nesbo; a David Guetta melody "Paris / Without You / Lunar / Sunshine" plus a video of "Without Yiu" (featuring Usher) and more.
For those who do not want to log into iTunes each day and have an Apple device, then Apple has also made a special 12 Days of Christmas app to support the offering and make it easier to find them. The application includes push notifications to alert you as to when a new freebie is available for download.