Convenience store chain 7-Eleven is looking towards restocking its shelves with healthier options for customers. The company's goal is to sell more fresh foods in the U.S. and Canada.
Over the past year, 7-Eleven has made a few changes geared towards selling foods that are healthier than the typical junk food fare. According to the New York Times, 7-Eleven plans to have 20 percent of its sales from fresh foods in stores located in the U.S. and Canada by 2015.
As today's customers seek healthier, yet convenient, food options while on the go, 7-Eleven appears to be trying to capture a portion of that niche in the consumer market.
“We’re aspiring to be more of a food and beverage company, and that aligns with what the consumer now wants, which is more tasty, healthy, fresh food choices,” said Joseph M. DePinto, the chief executive of 7-Eleven, a subsidiary of the Japanese company, Seven & i Holdings.
According to the New York Times piece, "major profit drivers", such as cigarettes, are in steady decline and it is believed adding more fresh foods to the items stocked in the store can help offset these losses.
“We’re working to create a portfolio of fresh foods,” said Anne Readhimer, senior director of fresh food innovation. “Some will be for snacking, some for a quick meal, but we hope everything we offer our guests is convenient and tasty.”
One new item consumers can expect to see is the "Bistro Snack Protein Pack, which includes pita bread, cheese, grapes, celery, carrots and hummus. Other changes being made are scaling down portion sizes on its junk foods, a big change from the company that created the Big Gulp.
Fresh food options that are currently on the store's shelves vary to cater to specific regions, and it appears this strategy may remain going forward as 7-Eleven stores add fresher, and healthier items.
Earlier this year 7-Eleven launched a lower calorie Slurpie.