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article imageCalifornia seaside town is surfing into the 21st Century Special

Pacifica - "There's an app for that," is a familiar phrase these days and as more people use mobile wireless devices more software applications will become available. Use of apps is not just for city-dwellers even little towns and seasonal events are seeking access
to the use of technology to help attract business and to bring themselves closer to the new economy. Speaking on behalf of the Pacifica Chamber of Commerce, Courtney Conlon was eager to talk about plans to bring Pacifica further along into the 21st Century.
On the outskirts of San Francisco, going south is the SF Peninsula. Beginning at adjacent Daly City, the Peninsula is a long stretch of suburbs and towns that form what locals refer to as "the South Bay Area." The Peninsula's main thoroughfare is El Camino Real and leads to Palo Alto where Stanford University is and San Jose, Cupertino, Los Gatos which is the heart of Silicon Valley. Nestled in between the suburban expansion are little seaside towns along the Pacific Coastal region, such as Pacifica, Linda Mar, Moss Beach, Half Moon Bay and Pescadero.
These quaint towns while still small, they have grown, each needing to keep in step with the inevitable changes that time and modernity bring.
"We have been working with Apple, Inc. to develop an app for smart phones and electronic pad devices," said Conlon. This software application or "app" as it is commonly called, would allow visitors to the area to view lists of places to eat, stay, shop, etc. "Another app we want to introduce is 'Pacifica Perks,'" she said. This will also have the 'QR code' posted so that mobile electronic devices can go directly to the information on the Internet. Similar to many electronic amenities these applications and web page interactions would be in "real time" allowing visitors to know what is happening in Pacifica right up to the minute.
Pacifica might seem like a sleepy little seaside town yet it receives a steady stream of visitors for a variety of interests. With close to 40 thousand inhabitants and more than 10 neighborhood districts, the Pacifica Chamber of Commerce has over 400 members," and we are growing," said Conlon.
Pacifica attracts more than just surfers. Trails and open spaces provide plenty of treks for horseback riding, mountain bikes and nature hikes. When the erosion repair work along the coastal terrain is completed more trails will open and road traffic will increase.
As part of the thoroughfare between San Francisco and the South Bay Area, Pacifica has lots of commuter traffic moving from the City to the Silicon Valley. This is why having mobile device applications and Internet information is crucial to the community and its economic vitality and stability.
Conlon pointed out that use of high-tech devices are everywhere and part of daily life. There is even more incentive now for the Pacifica Chamber of Commerce to get on the "information super-highway" especially since Half Moon Bay now has an app thanks to the team work of Phondini Partners.
Joe Falcone, Founder, CTO & Managing Partner of Phondini Partners said he is very pleased to be working with Conlon and the Pacifica Chamber of Commerce, when the formal announcement was made this past Oct. The "iPacifica," app will be the official guide to San Francisco’s Beachfront Playground. Falcone noted that "support for iPhone and iPad including iOS 6 and iPhone 5" will be available, "as well as all versions of Android 2.2 and higher."
With the help of Falcone and his team at Phondini, the Half Moon Bay Coast-side Chamber of Commerce and Visitors' Bureau launched its effort to be included on the wireless networks that direct searches and provide up to date information on news, events, weather and sports. Referred to as like that of a "Swiss Army pocket knife" apps are essential for travel. For example, the annual Pumpkin Festival, which attracts thousands of people, this year had a free app for people to download to get info on special attractions and an interactive map among other things.Conolon said that the chamber is working with a public relations consultant who specializes in travel and tourism.
In addition to the apps and QR codes, the Pacifica Chamber of Commerce will continue to provide its merchant and business directory. "We understand there is many who are not tech savvy and so we will continue to distribute our directory to all residents," she said. The new apps will be available sometime after the first of year, in January of 2013.
For more information contact the Pacifica Chamber of Commerce
at 650-355-4122 or visit the web site.
article:339715:26::0
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