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article imageYahoo introduces cost-per-lead search ads

By Owen Weldon     Dec 22, 2012 in Business
Yahoo Advertising is introducing a new ad unit, cost-per-lead ads. Cost-per-lead ads are placed under a site's listing within Yahoo's organic search results.
According to Search Engine Land, the new ad unit allows the company to earn off a search separately from its deal with Microsoft.
The new ad format is able to collect information such as email addresses, phone numbers and demographics. The ad unit is clearly marked as "Ad from", which is followed by the name of the advertiser
According to Official Wire, advertisers can choose headlines, logos and six fields that people can fill out, and there is a thank you text that appears after a person has completed the fields.
According to Kingpin-SEO, Match.com is already using the new ad unit, and is also featured on Yahoo!'s own Advertising blog. Match.com's ad encourages users to sign up for free if they want to search dating profiles and photos. The ad is then followed by a form with fields that asks a what a person's gender is, what they are seeking, their zip code and their email.
Companies will only have to pay for every time a user completes a form and then sends it out. As of now Yahoo does not provide an example price but did say that pricing will vary according to the product or service.
More about Yahoo, Search, Ads, search ads
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