The European Union is set to implement a ban on menthol and other flavoured cigarettes. Additionally legislation is to be introduced which will require graphic warnings to cover 75 percent of cigarette packaging.
The EU is working on legislation to ban menthol, flavoured and ultra-thin cigarettes, which are said to attract women and young smokers, the EU Observer reported.
Cigarette companies are expected to mount legal challenges to the proposed EU ban. The Telegraph reported brands including Gitanes, JPS, and Gauloises are under threat by the ban. Electronic cigarettes may also be included in the ban, unless they are authorised as medicinal products.
A similar U.S. ban was considered in 2011 by the FDA, but never implemented. A study on lung cancer mortality rates, published in the Oxford Journals, concluded there was a "lower lung cancer mortality risk among menthol smokers compared with non-menthol smokers."