Photo Essay: Target 100 event brings the farm to the city Special

Sydney - Target 100 is a commitment to deliver sustainable cattle & sheep farming in Australia by 2020. On 17 and 18 December a virtual farm was set up in the heart of Sydney’s central business district to promote the initiative.

A giant screen dominated Martin Place allowing city folk to be beamed into a rural setting and giving them the chance to speak live with a farmer (who was actually in a tent nearby). Target 100 consists of 100 industry initiatives across the areas of water, energy, social, climate variability, waste, pests and weeds, economic, ethical farming, soil and ground cover, biodiversity and emissions. More information can be seen on the Target 100 website.

Richard Milnes

Target 100 sustainable cattle and sheep farming event in Martin Place, Sydney.

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Richard Milnes

Target 100 sustainable cattle and sheep farming event in Martin Place, Sydney.

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Richard Milnes

A cow and some sheep in Martin Place for the Target 100 sustainable cattle and sheep farming event.

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Richard Milnes

A cow in Martin Place for the Target 100 sustainable cattle and sheep farming event.

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Richard Milnes

Some sheep in Martin Place for the Target 100 sustainable cattle and sheep farming event.

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Richard Milnes

A giant screen is set up at Martin Place, Sydney, as part of a Target 100 event aimed at delivering sustainable cattle and sheep farming by 2020.

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Richard Milnes

A giant screen is set up at Martin Place, Sydney, as part of a Target 100 event aimed at delivering sustainable cattle and sheep farming by 2020.

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Richard Milnes

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Richard Milnes

Target 100 workers hand out information to the public and encourage them to take part in asking a farmer a question.

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