Target 100 is a commitment to deliver sustainable cattle & sheep farming in Australia by 2020. On 17 and 18 December a virtual farm was set up in the heart of Sydney’s central business district to promote the initiative.
A giant screen dominated Martin Place allowing city folk to be beamed into a rural setting and giving them the chance to speak live with a farmer (who was actually in a tent nearby).
Target 100 consists of 100 industry initiatives across the areas of water, energy, social, climate variability, waste, pests and weeds, economic, ethical farming, soil and ground cover, biodiversity and emissions.
More information can be seen on the Target 100 website.