If you drink Diet Pepsi, you might want to check the label. Since earlier this month, PepsiCo has been stocking shelves with a new sweetener blend in its diet cola flavor, according to several media reports.
According to the Consumerist
, PepsiCo is now using a mix of two artificial sweeteners instead of using only the previous ingredient, aspartame. Reportedly, aspartame breaks down too easily and does not hold up well in heat. As a solution, the soft drink manufacturer reportedly decided to add acesulfame potassium to the mix of ingredients; the company said it was a "very small amount" to "ensure consistency with every sip".
Media reports indicate
that acesulfame postassium does not have "as good" of a taste as aspartame, which is likely why PepsiCo is going with a blend rather than an outright switch of sweetener.
The Associated Press
reported the company is looking to "reinvigorate its namesake brands" after losing out in the market to competitor Coca-Cola Co.
The company is planning a major Diet Pepsi rebrand that will kick off in January and the altered sweetener appears to be the first step towards the company's strategic change.
PepsiCo spokeswoman Andrea Canabal told AP that the rebranding will launch in January and feature a new logo and slogan, "Love Every Sip".
The "Love Every Sip" trademark was filed by PepsiCo with the United States Patent and Trademark Office
(USPTO) on Friday, November 09, 2012.