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article imageFacebook confirms it's monetizing Instagram

By Milton Este     Dec 16, 2012 in Technology
Facebook acquired Instagram earlier this year, but many have pondered what Facebook will do with the mobile photo application sharing platform.
Originally, Facebook paid $1 billion in Facebook shares and cash for Instagram.
To summarize from Instagram's site:
"It’s a fast, beautiful and fun way to share your photos with friends and family. Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it's as easy as pie. It's photo sharing, reinvented."
Carolyn Everson, VP of Global Marketing, states that monetization will come to Instagram. Despite Wall Street's speculation that Instagram will be advertisement supported in October, Instagram currently remains ad free.
Conversation from Business Insider hints at Facebook's next steps:
BI: Will you put ads in Instagram?
CE: Eventually we'll figure out a way to monetize Instagram.
BI: How far are you away from figuring that out?
CE: Well, Instagram continues to grow incredibly fast and we're still a very small team when you think about the amount of people they are reaching. There are many brands that use Instagram right now to try to get a feel for how to engage with their followers. We will definitely be figuring out a monetization strategy. When that will happen, I can't comment, but it's going to happen.
Although ad implementation has not been confirmed, there is a very high chance this will take place.Facebook declined further comment on whether there was any difference between "ads" and "monetization". Facebook will risk losing users if they plan on generating revenues by charging an usage fee either a monthly subscription or some other model.
More about Facebook, FB, monetize, instagram, Stock
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