The news of Coe's award, which will be given on December 16, comes from the BBC
. The award will be made just before the BBC names the UK's Spots Personality of the Year.
(or, to give his full name and title, the Rt Hon Sebastian Newbold Coe, Baron Coe, KBE) was born in 1956. Coe was an accomplished British athlete: a middle-distance runner. Coe won four Olympic medals, including the 1500 metres gold medal at the Olympic Games in 1980 and 1984.
After this success in athletics, Coe became a UK Member of Parliament, representing the Conservative Party from 1992–97 (under John Major's troubled tenure). A short while after losing his seat Coe became a Life Peer on 16 May 2000.
Coe is now
, arguably, more famous around the world as the face of the 2012 London Olympics. Coe headed the successful London bid to host the 2012 Summer Olympics and became chairman of the London Organising Committee for the Olympic Games. He has also served as vice-president of the International Association of Athletics Federations (since 2007). Last month, the Guardian
notes, Coe was appointed as the new chairman of the British Olympic Association.
Previous winners of the lifetime achievement award include David Beckham, Sir Bobby Charlton, Sir Alex Ferguson, Sir Bobby Robson and most recently Sir Steve Redgrave.