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article imageReview: San Francisco author selects e-book instead of print media Special

By Jonathan Farrell     Dec 15, 2012 in Entertainment
San Francisco - Local author Joseph Sutton has just released his latest book, "Father and Son: Thirty Years of Growing Up Together," yet this time around, he has chosen electronic format over the traditional print media route.
"Instead of printing this book, I'm going the e-book route and putting it on Amazon Kindle, said Sutton. "You can read it for half the price of a printed book." In previous interviews with this reporter the established writer with almost a dozen titles, confided that finding a publisher is not easy. "Even when an author goes the 'self-publishing' path, the cost is considerable, even when on a budget."
While Sutton is thankful that his work is published, the amount of time and effort involved also is a risk. No doubt, the digital revolution and the continued advances with The Internet have challenged the publishing industry considerably. For writers like Sutton who remembers life before "going digital" the Internet and the World Wide Web, the way things are today, presents a new frontier. "This is an experiment for me, going just with an e-book," he told this reporter.
Today was the release of "Father and Son" and he was eager to alert family, friends and his many acquaintances he has garnered over the years. Last summer, Sutton was excited about promoting his memoir, “The Year the Giants Won The Series.” He invited the press to his book-signing at BookShop West Portal in San Francisco's West Portal District.
As one of the few remaining local bookshops, shop manager Kevin Atkin was thrilled to have local writers selling their work in his establishment. Yet, when this reporter contacted Atkin, Sutton's latest had yet to arrive. "We do sell e-books through our website," he said. But at the moment, BookShop West Portal works only with Google Books for its e-book sales.
"I haven't told any bookstores about my e-book," said Sutton. And, so he is not sure what the reaction will be. When this reporter called, Atkin and his staff were very busy to make comment as customers were in line waiting at the cash register. The increase in electronic format has not impacted BookShop West Portal too much because Atkin and his crew provide outstanding customer service the type of which keeps patrons loyal.
"Right now my book is only on Kindle, said Sutton, because I signed a three-month exclusive contract with them. After that it will be on Nook, iPad, etc." "Father and Son: Thirty Years of Growing Up Together, is about my relationship with my son Ray," said Sutton.
"It gives a year-by-year account of my thoughts and feelings for Ray as he grew from an infant into a man." " While writing the entries in my journal over a 30-year period, I had no idea that they would someday constitute a book—that is, until my editor, Don Ellis, brought up the idea of compiling them." "As a result, my fatherly concerns, assumptions, insights, imperfections and range of emotions are openly revealed."
Sutton's son Ray is very honored by the book, in fact he wrote the forward. Now on sale in Kindle format at, Sutton is looking forward to scheduling readings and book-signings; which that leads to the question, "how does an author sign an e-book?"
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