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article imageDigital Marketing group Magic Logix looks to expand

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By Emma Burge     Dec 15, 2012 in Technology
On Digital Journal, most of us writers know all about digital marketing and its benefits. From free coupons via Facebook for Italian ice to celebrities mentioning how good a certain food chain is on their Twitter, digital marketing is all around us.
Magic Logix, a current leader among digital marketing companies, is looking to grow even larger within the next five years. They began operations as a company in 2006 and have gradually been increasing in status since. Large clients of Magic Logix include Marriott, Whole Foods, Andrew’s, and funny enough FedEx. CEO and founder of Magic Logix, Hassan Bawab, used to work for FedEx prior to launching his company and actually even had an executive suite in the same building has FedEx when he first started his business. He later rented his own office and due to the growth of the business, in January, 2013 will be moving the entire company to a building that they purchased to serve as their headquarters.
With the current economic climate, outsourcing of jobs is a top priority for many right now. Magic Logix seems to be quite the “All-American” company when it comes to that as its headquarters are in Dallas, Texas and has even had a client outsource their work from India to the US, rather than the other way around. The company is growing immensely from year to year as their revenue has doubled within the past year and is projected to increase this year’s revenue from 2 million to 30 million within the next five years. They have no debt and are employee centered as according to Hassan, the new building will be much larger than their current and will contain an entertainment center for the use of their employees.
Says the Magic Logix website of their work, “Through proprietary client intake, workflow and project management processes, Magic Logix consistently yields top quality results, client satisfaction and long-term relationships. Through continual discovery of new industry best practices and partnerships with industry leaders, Magic Logix delivers world class business expansion solutions to mid-sized to Fortune 500 companies and government agencies.” Even with “top quality results”, Magic Logix still has many competitors such as Rockfish Interactive, Acuity Group, Vento Solutions, and the large digital marketing group for many retailers, Amplifi Commerce. Bawab says that what sets Magic Logix apart from their competition is innovative strategy, creativity, and the personal touch that Magic Logix gives to every client’s project.
CEO Hassan Bawab graduated in 2004 from the University of North Texas with a BS in Computer Science and completed a graduate marketing program in 2011 at Southern Methodist University in Dallas, Texas. He started Magic Logix at a quite a young age compared to other company starters and has now been invited to be part of the exclusive group, the Young Entrepreneur Council, or YEC. The YEC has a great reputation with members such as CEOs from the fundraising site Indiegogo and the social media website Klout. This elite group of successful entrepreneurs’ mentor up and coming company starters and also help each other to grow their businesses at a fast rate. Bawab also spoke last month at the Search Engine Marketing Professional Organization’s private roundtable event co-hosted by them and Google, featuring discussions with Congresswoman Kay Granger on the topics of technology, e-commerce, and online advertising.
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