A new product has been launched in China, Pepsi-chicken chips. The chips actually went on the market last August, but news of the unique flavored chip is only making global news now.
No, this is not chicken served with a side of Pepsi soda and bag of chips, but is the actual flavor of the chips.
Cola chicken is a popular dish in China, reported the Los Angeles Times. Due to the popularity of this flavor, Pepsi and Lay's have created a Pepsi-chicken chips flavor blend.
"We thought it would be really cool to have a cola combined with chicken. ... It's a very popular dish in China," said Richard Lee, who is in charge of marketing and portfolio management for Pepsi products sold in China. "Also it would be very cool to involve one of our most-iconic soft drinks," he added.
AdAge reported the flavor is similar to barbecue flavor with a sweet aftertaste. Los Angeles Times reported feedback is a mixed bag of opinions.
"It’s not like Pepsi and chicken aren’t eaten together in reality," Dan Kamys wrote in his blog (via Los Angeles Times). "Just think of it as putting some wings and soda into a blender and drinking it … okay, now I grossed myself out. But still, it’s something I’d try."
Pepsi-Chicken chips are this year's product launch; every year the company tries a new flavor in the Chinese market. Previous flavors have included lemon tea and cucumber chips and hot-and-sour fish soup.
According to Food Beast, PepsiCo has been trying to build its brand in the Chinese market, as the report noted the company made a three-year, $2.5 billion investment in 2010.
Would you try Pepsi-Chicken chips?