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article image'Gangnam Style' inspires tourist campaign in Seoul (video)

By Anne Sewell     Dec 9, 2012 in Travel
Seoul - “You know the song and you know the dance… But what’s Gangnam?” Cashing in on the success of PSY's viral musical video, Seoul officials have started a campaign to attract tourists to the city's Gangnam district.
The amazing success of the South Korean rapper's song, which has spawned many parodies on YouTube, has inspired officials in Seoul to launch a campaign to attract tourists to the city’s titular Gangnam district.
The low budget video asks, "What's Gangnam?", and it turns out most foreigners do not actually know what Gangnam means - they relate the word to "fun" or "crazy." However, Gangnam, located south of the city's Han River, is actually the richest and most developed area of the city of Seoul.
In the video they describe Gangnam as “a beautiful fashion district where the rich and famous go shopping,” as well as stating that it is the home of Seoul’s trendiest and largest night clubs and Asia’s largest underground shopping mall.
Although up until now it has not been a popular tourist attraction, this could change soon, as the video, released by the South Korean capital's tourism ministry on November 29, has already received almost 400,000 views on YouTube.
The video gives details of the prestigious area, including the shopping, fashion, entertainment and culture of Gangnam, which Time Out describes as “far less visited than other parts of the city.” Several tour operators now offer visits to the area and at least one hotel did originally offer Gangnam-style packages. However, the hotel had to drop the name, due to copyright issues.
Seoul Convention Bureau
Ending with a teaser, “Think you’ve got Gangnam style?” the video offers a competition on the Seoul Convention Bureau Facebook page offering a prize for two persons of a trip to Seoul to experience Gangnam firsthand.
The original video by PSY on YouTube is record-breaking, as since its release in August, it has been viewed over 900 million times. The video also holds the Guinness World Record for the song with the most 'likes' ever.
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