Nolan Daniels posted a celebratory but fake-winning Powerball ticket image on Facebook with a special message to the public. Since then it's been shared over 1.4 million times. Why?
Daniels posed for the picture with a doctored Powerball ticket showing him as a winner in this week's huge jackpot, and some took it very seriously indeed. That's because Daniels posted the image along with the following message:
Looks like I won't be going to work EVER!!!! Share this photo and I will give a random person 1 million dollars!
And random people did share it, over and over again.
In less than 24 hours, Daniels' image has been distributed across the social media website 1,438,355 times. While he's guaranteed to have picked up a few friends along the way, anybody without a sense of humor might not be so gracious.
Since posting the image on his Facebook page yesterday, Daniels continued to nurture the plot throughout the day. "239 Million!" he said, "I'm out celebrating now."
Later, he added:
Yes, I've announced on Facebook but remaining anonymous through my attorney. Spent most of the morning with him. I was in Fountain Hills visiting a client when I bought ticket. I'm sure it will get out eventually to media since I did this here though.
Yep. It's definitely out.
The ticket meanwhile, is clearly fake. The numbers are not in numerical order as they would be on a genuine Powerball ticket. That doesn't appear to have phased the almost 1.5 million people who took Daniels up on his offer.
And for those who dared question him? Bad move.
"Anyone who doubts the legitimacy of this photo, will not be included in the 1 million dollar drawing," Daniels said.