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article imageVideo: Greenpeace goes anime for its Detox campaign

By Can Tran     Nov 30, 2012 in Environment
The environmental activist organization known as Greenpeace has tapped into the popularity of Japanese anime for its "Detox Campaign."
With the international popularity of Japanese anime, especially in the United States and Europe, this medium of entertainment is one of Japan's biggest commodities. Many international companies have taken advantage of the popularity of the art form. However, it's not just limited to your corporations. You have non-governmental organizations (NGO) that are starting to embrace the popularity of anime. The notable international NGO known for environmental activism called Greenpeace is embracing anime. It has created and released a faux anime trailer as part of its “Detox Campaign.”
The Detox Campaign was launched back in 2011. Through this campaign, Greenpeace aims to expose the direct links between international clothing brands and toxic water pollution across the world. Greenpeace, through Detox, challenged clothing brands to create be proponents of a toxic-free future. So far, it's gotten support of the following brands: Nike, Adidas, Puma, H&M, M&S, C&A, Li-Ning, and Zara.
Recently, Zara is the latest of making the commitment to go toxic-free. The announcement was made on November 29. Zara's goal is to eliminate all toxic discharge from its supply chain by 2020. By the end of 2013, the company plans to disclose to the public data of their releases of dangerous chemicals. This spawned from this campaign called “Detox Zara.”
In the faux trailer, it seems to be a combination of “Captain Planet,” “Fist of the Northstar,” and the “Hunger Games.” The main character is inspired off of Katniss from the Hunger Games. At the same time, the trailer could be seen as a Hunger Games ripoff.
More about hunger games, hunger games katniss, Greenpeace, Greenpeace international, Greenpeace 2012
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