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article imageItalian supermarket offers job raffle — spend 30 euros, win a job

By Anne Sewell     Nov 30, 2012 in World
Rome - An Italian supermarket chain has come up with a new idea to help solve unemployment in Italy. Customers spend 30 euro or more and get the chance of winning employment with the company.
Alessandra Aloisi, human resources manager at Gruppo BSE who controls three OnePrice supermarkets says, ­“Our competition is open to everyone, of any age or social class.”
“Some participants are even asking if they can pass the prize, that is the job, on to a relative or friend,” she added.
All customers need to do is keep their receipts after spending a minimum of 30 euro. This will give them a chance to win the position of a part-time shelf-stacker or cashier.
Aloisi told Italian newspaper, Corriere della Sera, “It’s a way of getting to know the person. No one says that what begins as a temporary contract can’t be turned into a permanent one for any of our winners.”
The prize is a part-time contract for 24 hours a week, and offers a monthly salary of 1,100 euro (US$1400). In these days of unemployment, this is not a bad offer at all.
But Tommaso Dilonardo, president and founder of the Work in Progress foundation in Italy condemns this new initiative as “a slap in the face” for the numerous unemployed.
Dilonardo told Libero Quotidiano “A job cannot be reduced to a prize won through a lottery in a country where people are fighting to get into work."
Some have accused the OnePrice supermarket chain in Rome of self-promotion, during Italy's worst unemployment crisis in a decade.
Aloisi dismissed these accusations, maintaining that OnePrice just wanted to give people a chance in times of difficulty. Aloisi did concede, however, that the initiative had been quite popular amongst supermarket shoppers.
“Some companies invest in other prize competitions, like free-holiday contests,” Aloisi said. “We think it’s more ethical to offer a job opportunity, even a temporary one.”
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