Choei Taxi, which is located in Sapporo, Japan, in the section of Hokkaido, is undergoing an anime treatment for its taxi cabs. For most of the year, the service will be using motifs from different titles to be illustrated on their cabs.
Japanese anime or “anime” is a major domestic and international commodity. It is not uncommon for many businesses located in Japan to undergo an anime treatment. Many national businesses in Japan and international businesses with branches in Japan tend to go through an anime treatment as a means of marketing. One example would be Pepsi which cross-promoted with the anime series “Cyborg 009.” However, the anime treatment can also extend to local businesses like taxi services. This is the case of one taxi service located in Hokkaido, which is in the northern part of Japan.
The anime and manga site called Crunchy Roll reports of a taxi service in Sapporo, in the Hokkaido section of Japan, doing so. However, this is not the first time the service has been using anime and video games to promote itself. It seems that it won't be the last time. For anybody that loves anime and plans to be in the Sapporo area, it may be a more enjoyable cab ride for them. This taxi service is known as Choei Taxi. So far, Choei Taxi has been using game and anime promotions for quite awhile.
Currently, Choei Taxi is using the motif of the anime series “Neon Genesis Evangelion.” This is due to the current movie “Neon Genesis Evangelion 3.0” being out in theaters across Japan at the moment. From now until February 11, 2013, the cabs of Choei Taxi will have illustrations of the characters from the Neon Genesis Evangelion series. On the front bumpers, the logo for “NERV” (the main organization for Neon Genesis Evangelion) is painted.
So far, in Japan, Neon Genesis Evangelion has been a popular anime series to use when promoting products. One example would be using the anime to promote a brand of coffee.
However, February isn't the end for the anime promotion. Come June of 2013, Choei Taxi will be using motifs from the anime titles “Little Berries” and “Lake Toya.” When the fall season comes, the taxi service will be using the motif of “Resident Evil 6” for their cars. Perhaps cab and public transportation services in North America and Europe could catch on in the future due to the international popularity of Japanese anime.