Target Canada has teamed up with six charities and will donate $1 million through "Give With Target." However, the retailer will give its Facebook users the opportunity to choose what charity Target donates $100 to.
A few months ahead of the United States retail giant opening up locations in Canada next year, the company has started a new campaign that will run from Nov. 20 to Dec. 9. It asks Facebook users to head on over to its page and click on a cause. For each cause that is supported by Facebook users, it will donate $100 of Target’s fortune to one of six local charities.
This initiative is part of its “Give With Target” program and it has partnered with such charities as Food Banks Canada, YMCA Canada, First Book Canada, Pathways to Education, ArtSmarts and ArtStarts.
At the time of this writing, $252,800 has been donated.
“At Target, community giving is and always has been a cornerstone of our company. We look forward to extending this commitment to the Canadian community by donating up to $1 million to six organizations this holiday season," said Derek Jenkins, senior vice president of external relations at Target Canada, in a press release.
"Target's corporate giving programs are designed to serve the needs of our guests and the communities where we do business, and Give With Target is a great way to demonstrate this commitment to our future Canadian guests."
Over the past year, Target conducted market research on the philanthropy scene in Canada. Based on the results, it decided that it would support charities that aid families and children in need and focus on active play, arts, food and academic achievement.
The first set of stores will all be located in Ontario and will open its doors in spring of 2013. Throughout the rest of next year, Target Canada will begin operations across the country, including in British Columbia, Manitoba, Alberta and Quebec.