British Airways made an ‘oops’ Saturday when it accidentally tweeted a profanity-filled message (with a hint of racism) to its 210,000 followers.
It all started when Twitter user @JaeLadd sent a message to British Airways expressing his anger about the company’s alleged cancellation of his flight.
“@British_Airways Fuck you. Fuckin cancelling my flight!” he wrote, adding the classy hash tag “#bunchofcunts” as emphasis.
A now-defunct account, which later described @JaeLadd as his “friend,” reposted the original complain with extra commentary.
“[Go] back to your fucking country you gook,” he responded.
Apparently British Airways was so pleased with this conversation that the people in charge of managing its Twitter account decided to go ahead and retweet everything. And, according to Sky News, officials are now claiming that the account was hacked.
Let's remember, though, that former Rep. Anthony Weiner also used the ‘my accounts were hacked!’ excuse before eventually admitting that he did, indeed, send sexually-suggestive photographs to six women.
British Airways deleted the explicit tweet and posted a new note to its followers.
“Apologies for the last RT,” it wrote. “We are sorry for any offence caused and are investigating how this may have happened.”
Luckily one user, @louise_s_page, managed to capture a screenshot of the entire incident on her phone. It seems the airline company has been gaining about 70 followers per hour ever since. Funny enough, British Airways was recently commended by Mashable for its social media presence.
You can see a mobile screenshot of the tweet here.